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Marketing: FarmToYou Growing Together

Our Marketing efforts are designed around one simple truth: “when you grow, we grow.” Together, we’re building a transparent food system where every story, product, and sale supports the people behind it and builds genuine connections.

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Written by Virginia Wallace

Our Producers benefit from the momentum, visibility, and trust of the whole community.

Producers shouldn’t have to promote alone. FarmToYou brings all of our Producers together under one powerful shared marketplace.

How we plan to promote FarmToYou Producers

Our job is to keep people coming back. FarmToYou's market, stories, producer features, explore map, events, and social content, we give customers new reasons to return. This “stickiness" keeps shoppers engaged so they continue exploring FarmToYou and buying from our Producers.

Efforts beyond the platform directed to Consumers and Retailers:

  • Digital reach across Google, TikTok, Instagram, Facebook, Pinterest, YouTube

  • Producer & product features across email, social, Marketplace Stories, Explorer Maps, and themed collections

  • Targeted PR & media outreach and earned press opportunities

  • On-the-ground outreach: farmers markets, expos, events, sponsorships

  • Partnerships with social movements, universities, food systems groups, and economic development programs

  • Creator collaborations with chefs, influencers, and storytellers

  • Continuous email and in-app engagement to keep shoppers active

Benefits of Being an Early Adopter

FarmToYou exists to honor producers, elevate your work, and bring shared growth.
By marketing the community as a whole, we create more opportunity for every individual producer and cultivate a customer base that comes back again and again.

Those who join early receive priority visibility and play a meaningful role in shaping the tools and features that support all Producers.

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